About

Orange Fiber is an Italian brand that sources and manufactures high-quality silk fabric from oranges [or citrus juice by-products called "pastazzo"]. So far Orange Fiber collaborated with the likes of brands such as Salvatore Ferragamo and HM. 

Problem

The problem? Not so many people know about the brand.

Idea

"Sustainability with orange glaze" is a campaign that follows existing model of the brand, which is an organic collaboration between three sectors: citrus processing industry, sustainable manufacturing, fashion. In collaboration with local restaurants and one of the biggest fast-fashion retailers, I wanted to place Orange Fiber on every dining table where people can see and feel the fabric themselves. 

Campaign

Orange Menu

Orange Fiber x Zara Home.

Everything on "sustainability with orange glaze" menu comes with oranges and when life gives you oranges, Orange Fiber will turn it into your new set of dinner/bed linens that you can purchase at Zara Home. From masks worn by servers to silk pillowcases, napkins and tablecloths, Orange Fiber will fill restaurant's ambiance with oranges. 

Using Format