You decide which story to tell, not your scar.
The Ask
Create advertisement in two different magazine contexts for new client MCSC to promote cosmetic surgery for men and women.
Idea
In partnership with amazing AD Creative Tiffany Wu, we challenged the bias toward cosmetic surgery and those who undergo it through personal stories.
Strategy: Lada Kysla Art Direction: Lada Kysla&Tiffany Wu Copy: Tiffany Wu