You decide which story to tell, not your scar.

The Ask

Create advertisement in two different magazine contexts for new client MCSC to promote cosmetic surgery for men and women.

Idea

In partnership with amazing AD Creative Tiffany Wu, we challenged the bias toward cosmetic surgery and those who undergo it through personal stories.

  Strategy: Lada Kysla                                                                      Art Direction: Lada Kysla&Tiffany Wu                                        Copy: Tiffany Wu

Using Format